Toddler Talk

Blogging focus: The cook

It’s winter here in Mayotte. There’s a cool breeze in the evenings and when we went snorkelling yesterday, the water had a little chill to it. Back in the Metropole, where we’re heading now for the summer, it’s much hotter, up in the mid-thirties. Poor Mrs. B. – she’s been yearning to escape the heat all year. Having grown up in the frozen hills of Wales, I’m all for a bit of warmth myself – 32° is about right. But I digress: the point is, there’ll be people visiting, things to do in house and garden, life in both its chores and joys to resume. Furthermore, having taken a three month break from Perfume Island (sequel to One Green Bottle), now’s a good time to get back to it and work on draft number three with fresh eyes. So although I’ll be posting over the next three months, it won’t be as often: no more Sunday Poem, for example, and no more Thursday Interview (hopefully both will be back in September). Now is a good time to take stock as well – this blog is six months old. Still a toddler in many ways, but old enough to give rise to a few thoughts. Clara at expatpartnersurvial did a good post recently about that six-month milestone, and Itchy Quill, at a similar stage, gives a thorough account of 12 good reasons for blogging. Both bring up some excellent points which I won’t repeat here. So just a few remarks:

  1. If it hadn’t been for blogging 101 and 102, I’d never have made it this far. There were two aspects to those courses: the advice from the Word Press team, and the support from other bloggers. Both were vital in giving the blog an impetus I’ve so far managed to maintain. Along the way, I’ve come across a whole host of other blogs with totally different content, many of which I now read with eagerness. Many thanks to everyone who’s helped to make the blogging experience so enriching!
  2. The blog has settled into something I wouldn’t have been able to predict at the start. Probably because I didn’t have a clear idea of where I wanted to take it. Which goes to show it’s perfectly OK not to have a clear idea – stick at it, and an identity will eventually emerge.
  3. All the same, I started this blog with a purpose. Now, I’ve just been nominated by Matt at thebookblogger2014 for the Encouraging Thunder award. For various reasons I don’t normally do awards but I’m happy to accept this one, firstly because it’s Matt (thank you, Matt!) and secondly because there’s nothing I have to do except enjoy the award (I’m enjoying it), thank the person who gave it you (done) and state your purpose in blogging. Well, the purpose was to build a ‘platform’ in order to promote OGB. I just didn’t know how to set about it, other than knowing what not to do, i.e. bang on about it non-stop. So if you do have an aim of that sort, blogging can only be an indirect means towards it. Blogging, in fact, becomes an aim in itself and product promotion is embedded within it, part of a whole.
  4. Nonetheless, a blog can (some might say should) have a focus. Thus there are blogs specifically devoted to food, photography, inspirational quotes, health, blogging itself (e.g. how to attract followers) and marketing. The focus attracts people with similar interests, and if they find your content useful (you offer advice, for example) your indirect product promotion may be more effective (only may, because it doesn’t necessarily follow that if you offer tips on book promotion, say, people will rush to Amazon to buy your own book). Well, this blog is pretty unfocused – precisely a result of not wanting to overdo the product promotion part, it flits from one topic to another as the fancy takes me. The blog, then, isn’t the platform, it can only be one part of it. So I’ll also use the months ahead to figure out more clearly how the platform as a whole can work coherently.

So there you go – the accumulated wisdom of six months blogging. Maybe in future, when the blog’s fully grown, I’ll bore you stiff rambling on about my wealth of experience in building an author platform. Now, there’s something to look forward to, eh?

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